Google, Meta, LinkedIn, TikTok, and YouTube ad copy — written by paid-media-native copywriters with hook engineering, audience-matched angles, creative variation at scale, and A/B hypotheses designed to find winners faster.
Paid-media performance lives and dies on creative. Audience targeting, bid strategy, and landing pages matter — but in 2026, creative is the single biggest performance lever. We write ad copy for Google (Search, Performance Max, Demand Gen), Meta (Facebook and Instagram), LinkedIn, TikTok, YouTube, and Amazon — with platform-native formatting, hook-tested openers, audience-matched angles, and 12-30 creative variations per campaign at launch to find winners before spend scales.
A complete, milestone-driven stack — every line item scoped, measurable, and owner-assigned.
Search headlines, descriptions, sitelinks, callouts, RSA asset mixes, Performance Max text assets, Demand Gen ad copy.
Hook-first primary text, headlines, descriptions, carousel card copy, Stories ad copy, Reels captions and scripts.
Sponsored content, message ads, document ads, lead-gen form copy, thought-leader ad copy for executive amplification.
TopView, In-Feed, Spark Ads scripts — hook-engineered openers, native-tone body, creator-fit angles.
Bumper, Skippable In-Stream, Non-Skippable, Discovery ad scripts with retention-architected pacing.
Sponsored Product, Sponsored Brand (text + video), Sponsored Display ad copy optimised for Amazon DSP and search.
Proprietary angle libraries categorised by offer type, audience, emotion — every campaign starts from validated angles.
12-30 ad variants per campaign at launch (headlines, hooks, angles, CTAs) — enough to find winners before spend scales past threshold.
Short-form video scripts for paid social (Reels, TikTok, Shorts) with hook engineering and retention pacing.
UGC ad scripts matched to creator archetypes, plus whitelisted-creator ad copy for partnership ad amplification.
Revenue-linked outcomes — not vanity metrics. Every engagement ties back to pipeline, payback, and compounding growth.
Winning creative typically drops CPA 30-60% and lifts ROAS 2-4× versus generic ads — the single highest-leverage paid-media optimisation.
12-30 variations at launch means you find winning angles before budget scales into losing creative.
Mature paid accounts need new creative every 2-4 weeks to fight fatigue — our retainers deliver that cadence as a system.
Brand voice and message consistency across Google, Meta, LinkedIn, TikTok — platform-native but brand-coherent.
Cold, warm, retargeting, and existing-customer audiences get distinct angles — not one-size-fits-all creative.
Every campaign ships with test hypotheses and success thresholds — performance is measured, not claimed.
Six sequential phases with measurable handoffs. No black boxes, no "trust us" timelines.
Audience research, winning-ad analysis (yours and competitors), offer deconstruction, creative-fatigue audit.
Angle strategy, hook-library selection, creative-variation plan, A/B test hypotheses, platform prioritisation.
12-30 variations per campaign with hook variation, angle variation, CTA variation, platform-native formatting.
Character-count compliance, platform-native preview testing, creative-hierarchy tagging, testing-framework documentation.
Delivered in structured sheet format for direct campaign builder upload — or direct-to-platform on request.
Weekly creative-performance review, fatigue monitoring, fresh-angle production, winning-creative scaling and variation.
We adapt tone, authority signals, compliance, and distribution to each sector.
Meta, TikTok, Google Shopping, Amazon — high-velocity creative programs with 20-40 fresh ads per week.
Google Search, LinkedIn Sponsored, Meta B2B creative, webinar and lead-magnet ad funnels.
Meta and YouTube VSL funnels, webinar ads, waitlist-growth campaigns.
Meta lead-gen, Google Search for local intent, agent personal-brand ad amplification.
Compliance-reviewed Meta and Google creative for consultation bookings, treatment-offer campaigns.
LinkedIn Sponsored, Google Search, lead-magnet funnels for law, accounting, consulting.
Multi-platform launch creative, waitlist campaigns, early-traction paid tests.
Aspirational Meta and TikTok creative, Google Hotel Ads, YouTube destination campaigns.
Aether was scaling Meta spend from $80k/month to $220k/month with stale UGC-style creative and 4.2× ROAS hitting ceiling. We shipped 28 new creative concepts per month for 6 months — UGC variants, founder-led, social-proof-first, comparison angles.
Yes — Google (Search, Performance Max, Demand Gen, Display), Meta (Facebook, Instagram, WhatsApp), LinkedIn, TikTok, YouTube, Amazon Sponsored Ads, Pinterest, Bing, and X. Each platform has a dedicated writer or specialist — not one generalist writing for all.
12-30 at launch — enough to find winners via creative testing before spend scales. Ongoing retainers deliver 20-60 fresh creative concepts per month to combat fatigue on scaled campaigns.
We write copy and deliver creative briefs. Design and video production sits with partner studios (ours or yours). Full-service engagements bundle copy + static design + video editing under one retainer.
Yes — most retainers run alongside your existing paid-media team or agency. Copy delivery is in structured sheets ready for campaign builder upload. We also partner with in-house buyers on A/B design and performance debriefs.
Fresh-angle production on cadence. Mature accounts need 15-40 new creative concepts per month to keep winning creative fresh. Our retainers ship that cadence as a system with angle-library rotation.
Yes — B2B specialists handle LinkedIn Sponsored, Meta B2B, Google Search for B2B SaaS, and webinar/lead-gen funnels. B2B and B2C ad copy use fundamentally different angles and structures.
CTR, CPA, ROAS, LTV-adjusted ROAS, creative-level frequency and fatigue curves, angle-level performance clustering. Every campaign ships with test hypotheses — results are measured against predicted outcomes.
Per-campaign creative (12-30 variants): $1,200-$3,500. Full-funnel ad creative (top, mid, retargeting): $3,500-$9,000. Retainers for ongoing creative production: $4,500-$18,000 per month depending on spend level and platform mix.
Send us your current winning and losing ads — we will teardown angles, diagnose fatigue, and quote a creative program matched to your spend and platform mix.
Improve Ad Performance →Full Industry Directory
A complete directory of every vertical we operate Ad Copywriting programs for. Each listing links to a dedicated page with vertical-specific playbooks, benchmarks, and compliance detail.
A decade-plus track record of 5-star reviews, repeat retainers, and measurable outcomes across every major freelance and B2B platform.
Every platform we deploy on is backed by an official partnership or certification — so you get vetted expertise, not guesswork.
From classical search engines to the newest AI answer engines and map ecosystems — we've ranked brands on every surface buyers use to discover, evaluate, and decide.