Procurement managers and wholesale buyers search Google and ask AI before placing orders. We make sure your B2B store is the first answer — across every search platform.
Over 80% of B2B procurement decisions now begin with an online search — and a growing number involve asking ChatGPT or Gemini for wholesale supplier recommendations. If your B2B store isn't the first answer, your pipeline is empty while competitors win the order.
Procurement managers searching for "bulk [product] supplier" or "wholesale [category] distributor" never land on your store because your B2B pages aren't optimised for these high-value buyer-intent keywords. You're invisible at the exact moment buyers are ready to place large orders.
Your RFQ forms, product catalogues, and minimum order pages are poorly structured, unoptimised, and buried in your site architecture. Buyers who do find you can't quickly locate pricing tiers, MOQ details, or downloadable specs — leading to lost enquiries that never return.
Procurement teams increasingly ask ChatGPT and Gemini "who are the top wholesale suppliers for [product]?" If your brand isn't in AI knowledge graphs and citation networks, you're missing the fastest-growing B2B discovery channel — entirely invisible to an entire generation of modern buyers.
B2B purchases involve multiple decision-makers, long evaluation periods, and detailed due diligence. Without a content strategy that supports each stage of the procurement journey — from initial awareness through to RFQ — your pipeline stalls and competitors with better content win the deal.
We combine specialist B2B ecommerce SEO with next-generation AI SEO (GEO — Generative Engine Optimisation) — so your wholesale store doesn't just rank on Google, it gets recommended by ChatGPT and Gemini every time a procurement manager searches for your products.
Our B2B SEO strategy is built around four pillars: buyer intent keyword architecture, procurement manager content journeys, RFQ & catalogue page optimisation, and AI supplier citation engineering. We build your brand's authority so AI systems and Google recommend you as the most trusted wholesale source.
From on-page SEO and technical SEO to off-page authority and AI SEO (GEO) — every discipline working as one expert team dedicated to filling your wholesale pipeline.
A full-stack B2B SEO approach — from buyer intent rankings and AI supplier citations to procurement content and RFQ page optimisation — covering every touchpoint where wholesale buyers discover and vet suppliers.
Get cited inside ChatGPT, Gemini, and Perplexity when procurement managers ask for wholesale supplier recommendations. Entity engineering and structured data built for B2B — the new frontier of pipeline generation.
Explore AI SEO →Research and rank for wholesale, bulk, distributor, and procurement keywords — the high-value search terms that signal buying intent. We map the full B2B search journey and build pages designed to convert enquiries into orders.
Explore On-Page SEO →Optimise RFQ forms, product catalogues, MOQ pages, and spec sheets for both search engines and procurement workflows. Structured data, fast load times, and conversion-focused architecture that turns search traffic into qualified enquiries.
Explore Technical SEO →Long-form content that supports every stage of the B2B buying cycle — supplier comparison guides, product specification deep-dives, industry white papers, and ROI calculators — keeping your brand front of mind across a multi-touch sales cycle.
Explore Content Strategy →Core Web Vitals, B2B-specific schema markup (product, offer, organisation), crawl budget management for large catalogues, and site architecture that guides procurement teams from landing page to RFQ without friction.
Explore Technical SEO →Industry publication PR, trade association mentions, manufacturer directory citations, and B2B media backlinks. AI systems recommend suppliers with high entity authority — authoritative B2B mentions build exactly that trust.
Explore Off-Page SEO →We hold active certifications and partnerships with the world's leading technology and advertising platforms — giving your B2B store access to exclusive tools, beta features, and direct support channels.
Get a free B2B ecommerce SEO audit — we'll identify exactly where procurement buyers are losing you, show your AI citation gaps, and deliver a clear pipeline-growth roadmap. No obligation.
A structured 6-step engagement — clear milestones, measurable KPIs, AI supplier citation strategy built in from day one.
We analyse your wholesale store's rankings, technical health, AI citation gaps, buyer intent keyword coverage, and competitors — delivering a full report within 14 days.
Map every wholesale, bulk, and procurement search term relevant to your product catalogue — across Google, ChatGPT, and Gemini — with opportunity scores and revenue estimates.
A bespoke strategy covering your product categories, target markets, procurement buyer personas, RFQ architecture, and AI citation plan — with clear KPIs and timelines.
SEO engineers, B2B content specialists, and technical experts executing weekly — fixing architecture, building category pages, optimising RFQ flows, and building entity authority.
Systematic AI citation engineering — getting your brand cited in ChatGPT, Gemini, and Perplexity as a recommended wholesale supplier in your category and geography.
Live dashboard tracking Google rankings, AI citations, RFQ submissions, and pipeline value — month-on-month compounding results with full transparency.
From invisible wholesale stores to dominant AI-cited suppliers — here's what our B2B ecommerce SEO delivers.
A wholesale industrial supplier went from page 3 invisibility to ranking on page 1 for 40+ buyer-intent keywords. RFQ submissions increased 120% in 5 months through buyer intent SEO and AI citation engineering.
Read Case Study →A B2B distributor became the top ChatGPT-recommended supplier for their product category across the UK and US markets within 10 weeks of AI citation engineering. Organic enquiries tripled.
Read Case Study →A B2B ecommerce store with 800+ SKUs achieved 4.2× pipeline value growth after a complete catalogue SEO rebuild — structured product pages, procurement-focused content, and bulk order schema markup.
Read Case Study →Trusted by wholesale managers, B2B store owners, and procurement marketing directors across 25+ countries.
A snapshot of the wholesale stores and B2B brands we've scaled — across Google, AI search, and procurement channels.
Complete B2B SEO overhaul — buyer intent keyword mapping, 120+ catalogue pages, RFQ flow optimisation, and AI supplier citation strategy delivering 120% pipeline growth.
Ranked on Page 1 in Google for 60+ wholesale and distributor search terms through buyer intent SEO, procurement content strategy, and systematic backlink authority building.
Engineered entity authority so a wholesale B2B brand became the default AI recommendation for procurement queries in their category — across UK, US, and EU markets.
Most agencies don't understand B2B purchase cycles — and none offer a genuine AI supplier citation strategy. We do both.
Book a free 30-minute strategy call. We'll review your wholesale store's online presence, identify your AI supplier citation gaps, and walk you through a tailored pipeline-growth plan — no commitment required.
Everything B2B ecommerce managers and wholesale store owners ask us before starting an SEO engagement.
B2B SEO targets procurement managers, purchasing directors, and business buyers rather than individual consumers. This means prioritising wholesale, bulk, distributor, and MOQ keywords; building content that supports multi-stakeholder approval processes; optimising RFQ and catalogue pages for conversion; and supporting the typically 3–6 month B2B purchase decision cycle with nurture content at every stage.
Buyer intent keywords in B2B include terms like "wholesale [product] supplier", "bulk [product] manufacturer", "[product] distributor UK", "MOQ [product]", "[product] for resale", and "trade [product] account". These searches signal that a buyer is actively sourcing — not just researching — and are the highest-value traffic a B2B store can attract.
We build RFQ pages with clear MOQ details, pricing tier information, and downloadable spec sheets — structured with procurement-focused keywords and schema markup. Catalogue pages are built as individual landing pages with product-specific buyer intent keywords, technical specifications, and clear RFQ calls-to-action. We also ensure these pages load fast and are accessible to procurement tools and ERP systems.
Absolutely. Procurement teams increasingly ask ChatGPT and Gemini "who are the top wholesale suppliers for [product]?" before shortlisting vendors. Appearing as a recommended supplier in AI responses delivers highly qualified B2B traffic with strong purchase intent. Our AI citation engineering specifically targets procurement-focused queries in your product category and geography.
Most B2B stores see measurable ranking improvements within 60–90 days and significant pipeline growth by month 4–6. AI supplier citations in ChatGPT and Gemini typically appear within 8–14 weeks. B2B SEO compounds month-on-month — a 6-month engagement typically delivers 3–5× the results of a 3-month engagement because authority and rankings build on each other.
Yes — large-scale B2B catalogue SEO is a core specialism. We've scaled stores with 500–10,000 SKUs, implementing systematic product page optimisation, faceted navigation, crawl budget management, and category architecture. Our scalable content systems ensure every priority product category is ranked, not just your top sellers.
We serve B2B ecommerce brands across manufacturing, industrial supplies, packaging, food ingredients, chemicals, electronics components, construction materials, office supplies, wholesale fashion, agricultural products, and many more. Our procurement SEO methodology applies across all B2B verticals — the buyer intent keyword patterns and AI citation strategies transfer consistently.
Organic search generates qualified wholesale enquiries at zero cost-per-click once rankings are established. B2B organic leads are typically 40–60% cheaper than paid search leads and convert at higher rates because they're self-qualified — buyers who searched for your category found you, rather than being interrupted by ads. The longer you invest in SEO, the lower your cost per RFQ becomes.
Yes — we manage B2B SEO campaigns across 25+ countries. We handle hreflang implementation, country-specific wholesale keyword research, local B2B citation building, and international procurement content strategies. Whether you target the UK, US, EU, or APAC B2B markets, we have proven multi-market SEO frameworks for wholesale brands.
B2B SEO engagements are scoped by catalogue size, target markets, competitive landscape, and AI citation goals — typically $1,200–$6,000/month. Given B2B average order values, the ROI is extremely favourable — a single additional wholesale account each month often covers the full monthly investment. Every engagement starts with a free audit and custom strategy presentation. Contact us for your personalised quote.
We track keyword rankings for buyer intent terms, organic RFQ submissions, AI supplier citation appearances, organic traffic growth, and pipeline value generated from organic channels. You receive a live dashboard with weekly updates — every metric tied back to wholesale enquiries and revenue, not just vanity traffic numbers.
Yes. Top-of-funnel SEO content (buying guides, supplier comparisons, product category content) drives new buyer discovery. Mid-funnel content (detailed specs, MOQ guides, RFQ landing pages) converts researchers into enquirers. Bottom-funnel technical and product pages close deals. We also optimise for existing account upsell — buyers searching for complementary products within your catalogue.
We work across all major B2B ecommerce platforms — Shopify Plus, Magento/Adobe Commerce, WooCommerce, BigCommerce, Salesforce Commerce Cloud, and custom-built B2B platforms. Our technical SEO approach is platform-agnostic, and we have dedicated implementation experience on each platform's unique B2B configuration requirements.
Yes — B2B content writing is embedded within every engagement. Our B2B content specialists write procurement manager-focused content: buying guides, product specification pages, industry white papers, supplier comparison content, and case studies. All content is built around buyer intent keywords and designed to support both SEO rankings and the B2B sales process.
Start with our free B2B SEO audit. Fill in the form on this page or WhatsApp us directly. We'll analyse your wholesale store, identify your top buyer intent keyword gaps, audit your AI supplier citation presence, and deliver a clear growth roadmap within 14 days. No commitment required — just a clear picture of the opportunity and exactly how we'd capture it for your B2B store.
From wholesale start-ups to enterprise B2B distributors — we've delivered measurable SEO and AI citation growth for B2B ecommerce brands across 25+ countries.
Get a free B2B ecommerce SEO and AI supplier citation audit. We'll show you exactly where you're losing wholesale buyers — on Google, ChatGPT, and Gemini — and give you a clear pipeline-growth roadmap to fix it.
A decade-plus track record of 5-star reviews, repeat retainers, and measurable outcomes across every major freelance and B2B platform.
Every platform we deploy on is backed by an official partnership or certification — so you get vetted expertise, not guesswork.
From classical search engines to the newest AI answer engines and map ecosystems — we've ranked brands on every surface buyers use to discover, evaluate, and decide.