Travellers search and ask ChatGPT before booking a hotel. We make sure your property is the first answer — everywhere they look.
Over 85% of travellers research hotels online before booking — and a fast-growing segment asks ChatGPT and Google AI for recommendations. If your hotel isn't the first answer, you're losing direct bookings to OTAs and competitors every single day.
Your hotel pays 15–25% commission on every OTA booking. Without strong SEO driving direct traffic, you're handing a quarter of your revenue to Booking.com and Expedia. Every traveller who books direct is pure profit — SEO is the engine that makes that happen at scale.
Travellers increasingly ask AI: "Best boutique hotel in [city]" or "Hotels near [landmark] with free parking." If your property isn't cited in ChatGPT, Gemini, and Google AI Overviews, you're missing the fastest-growing booking channel in hospitality.
When travellers search "hotels near me" or "hotels in [city centre]," your property doesn't appear in the Google Maps local pack. Without optimised Google Business Profile, local citations, and geo-targeted content, you're invisible at the most critical decision-making moment.
Reviews are currency in hospitality. Hotels with unmanaged negative reviews, low star ratings, and unanswered guest feedback lose bookings to competitors regardless of how good the property actually is. A strategic review management plan is essential to converting searchers into bookers.
We combine traditional hotel SEO with next-generation AI SEO (GEO — Generative Engine Optimisation) — so your property doesn't just rank on Google, it gets recommended by ChatGPT, Gemini, Perplexity, and Google AI Overviews every time a traveller searches for a hotel in your area.
Our hotel SEO strategy is built on four pillars: technical performance, authority content, local search domination, and AI citation engineering. We build your hotel's entity authority so AI systems recognise it as the most trusted, most relevant property in your destination.
From on-page SEO and technical SEO to local SEO and AI SEO (GEO) — every discipline working as one expert team dedicated to your hotel's growth.
A full-stack hotel SEO approach — from Google rankings and AI citations to local dominance and authority content — covering every channel where travellers discover and book hotels.
Get cited inside ChatGPT, Gemini, Perplexity, and Google AI Overviews when travellers ask about hotels in your destination. Entity engineering and structured data — the new frontier of direct bookings.
Explore AI SEO →Dominate "hotels near me" and the Google Maps Local Pack. GBP optimisation, local citation building, and review strategies driving the highest-converting traveller traffic directly to your booking page.
Explore Local SEO →Compelling room, amenity, and destination landing pages structured to rank and convert. Schema markup, FAQ content, and traveller-intent content that satisfies Google and AI platforms alike.
Explore On-Page SEO →Core Web Vitals, mobile-first performance, hotel schema markup, booking system structured data, and crawl architecture. A technically excellent site is the foundation every hotel SEO investment is built on.
Explore Technical SEO →Travel publication PR, high-DA backlinks from hospitality directories and travel media, and digital PR campaigns. AI systems recommend hotels with high entity authority — we build exactly that.
Explore Off-Page SEO →Your GBP is your most powerful local asset. We optimise categories, hotel photos, amenities, Q&A, posts, review responses, and booking links — driving more calls and direct reservations from day one.
Explore GBP →We hold active certifications and partnerships with the world's leading platforms — giving your hotel access to exclusive tools, beta features, and direct support channels unavailable to standard agencies.
Get a free hotel SEO audit — we'll show you exactly where you're losing bookings on Google, Maps, ChatGPT, and Gemini, and give you a clear roadmap to fix it. No obligation.
A structured 4-step engagement — clear milestones, measurable KPIs, AI SEO built in from day one.
We analyse your hotel's rankings, technical health, AI citation gaps, local SEO performance, and competitors — delivering a full report within 14 days.
A bespoke roadmap covering every room type, destination query, and AI platform target — with clear KPIs, timelines, and expected direct booking outcomes.
SEO engineers, hospitality content writers, technical specialists, and link builders executing weekly sprints with full transparency and regular updates.
Live dashboard tracking Google rankings, AI citations, Maps positions, and direct booking enquiry growth — month-on-month compounding results.
From zero AI citations to fully booked rooms — here's what our hotel SEO and AI SEO work delivers.
A boutique city-centre hotel went from zero ChatGPT mentions to being the default cited answer for luxury hotel queries in their destination within 3 months.
Read Case Study →A 3-property hotel group nearly tripled direct booking enquiries in 5 months through local SEO, GBP optimisation, and destination content rebuilds.
Read Case Study →An independent hotel now ranks on page one in Google Maps for all relevant destination searches and is the a recommended option in ChatGPT for stays in their area.
Read Case Study →Trusted by hotel owners, general managers, and revenue managers across 25+ countries.
A snapshot of the hotels and hospitality groups we've built, scaled, and delivered results for — across Google, Maps, and AI search.
Complete SEO rebuild — technical fixes, destination pages, local SEO across 3 properties, and AI citation strategy delivering 90% direct booking traffic growth.
Ranked on Page 1 in Google Maps for "hotels near me" and destination-specific searches through GBP optimisation, citation building, and review acquisition.
Engineered entity authority so a luxury hotel became the default AI recommendation for premium stays and special occasion queries in their destination.
Most agencies don't understand hospitality — and none offer a genuine AI SEO strategy. We do both.
Book a free 30-minute strategy call. We'll review your hotel's online presence, identify your AI SEO gaps, and walk you through a tailored growth plan — no commitment required.
Everything hotel owners and revenue managers ask us before starting an SEO engagement.
Most hotels see measurable improvements in local rankings within 60–90 days. Significant organic traffic growth and direct booking increases materialise in 4–6 months. AI citation results — appearing in ChatGPT and Gemini — typically come within 8–12 weeks for well-optimised properties.
AI SEO (GEO) is the practice of engineering your hotel's content and entity authority so AI systems like ChatGPT, Google Gemini, and Perplexity recommend and cite your property. A growing percentage of travellers ask AI: "Best hotel in [city] for families" — hotels not optimised for AI are missing this channel entirely.
Absolutely. Every direct booking that SEO drives is a 15–25% commission saving compared to an OTA booking. Hotels that invest in SEO consistently reduce OTA dependency over 12–24 months. We've helped hotels shift from 70% OTA-dependent to 50% direct bookings — significantly improving revenue per booking.
Yes — multi-property hotel SEO is a core specialism. We build individual location pages, manage separate GBPs for each property, implement property-specific keyword strategies, and ensure no cannibalisation between locations. We've consistently delivered top-3 local rankings across all target destinations simultaneously.
Local SEO puts your hotel in the Google Maps Local Pack — the top 3 map results shown for searches like "hotels near me" or "hotel [city centre]." This involves GBP optimisation, citation building across hospitality directories, review management, and geo-targeted content. Local SEO consistently drives the highest-intent, most booking-ready traveller traffic.
Engagements are scoped based on property size, destination competition, and geographic targets — typically $1,000–$5,000/month for individual hotels; hotel groups start from $2,500/month. Every project begins with a free audit and strategy session so you see exactly what we'd do and the expected ROI before committing.
From boutique independents to multi-property groups — we've delivered measurable SEO and AI SEO growth for hotels across 25+ countries.
Get a free hotel SEO and AI SEO audit. We'll show you exactly where you're losing bookings — on Google, Maps, ChatGPT, and Gemini — and give you a clear roadmap to fix it.
A decade-plus track record of 5-star reviews, repeat retainers, and measurable outcomes across every major freelance and B2B platform.
Every platform we deploy on is backed by an official partnership or certification — so you get vetted expertise, not guesswork.
From classical search engines to the newest AI answer engines and map ecosystems — we've ranked brands on every surface buyers use to discover, evaluate, and decide.