Patients search "GP near me" and ask ChatGPT before registering with a doctor.
We make sure your practice is the first answer — on every platform.
Over 85% of patients search online before registering with a GP — and a growing number ask ChatGPT, Gemini, and Google AI Overviews for primary care recommendations. If your practice isn't showing up, you're losing patient registrations to competitors every day.
When patients search "GP near me," "doctor accepting new patients [city]," or "family doctor open today" — your practice doesn't appear. You're losing high-intent, registration-ready patients to competitors every hour. Without page-1 local visibility and Google Maps presence, your patient list stays closed regardless of how outstanding your care is.
Patients increasingly ask AI assistants: "What's the best GP practice in [city]?" or "Which family doctor is accepting new patients near me?" If your practice isn't in AI training data, entity graphs, and structured citations, you're invisible to this rapidly growing patient channel. AI SEO for GP clinics is the next competitive frontier in primary care.
Large GP super-practices, NHS walk-in centres, and private GP groups dominate Google with aggressive SEO budgets. Independent practices and smaller groups struggle to compete without a specialist GP SEO strategy. Patients don't choose the best doctor — they choose the one who appears first. Every day without strategic SEO is patient registrations lost to better-optimised rivals.
Google treats medical content as YMYL (Your Money Your Life) — requiring the highest E-E-A-T standards. Thin service pages, missing doctor credentials, poor review management, and weak backlinks all signal low trust to Google and AI systems alike. Patients choose GPs they trust online — and trust is built through structured, evidence-backed digital authority.
We combine traditional GP SEO with next-generation AI SEO (GEO — Generative Engine Optimisation) — so your practice doesn't just rank on Google, it gets recommended by ChatGPT, Gemini, Perplexity, and Google AI Overviews every time a patient searches for a GP in your area.
Our GP SEO strategy is built on four pillars: technical performance, E-E-A-T primary care authority content, local search domination, and AI citation engineering. We build your practice's entity authority so AI systems recognise it as the most trusted, most relevant GP provider in your region.
From on-page SEO and technical SEO to local SEO and AI SEO (GEO) — every discipline working as one expert team dedicated to your practice growth.
A full-stack GP SEO approach — from Google rankings and AI citations to local dominance and authority content — covering every channel where patients discover and choose their family doctor.
Get cited inside ChatGPT, Gemini, Perplexity, and Google AI Overviews when patients ask about local GPs, family doctors, or primary care services near them. Entity engineering and structured data — the new frontier of patient acquisition.
Explore AI SEO →Dominate "GP near me," "doctor near me," and the Google Maps Local Pack. GBP optimisation, local citation building, NAP consistency across 50+ medical directories, and review acquisition strategies — driving the highest-converting local patient traffic.
Explore Local SEO →YMYL-compliant GP content, doctor bio pages, service pages, and schema markup — written by primary care content experts who understand what Google and AI systems trust. Every page structured to rank and convert.
Explore On-Page SEO →Core Web Vitals, mobile-first performance, appointment booking schema, patient registration structured data, crawl architecture, and HTTPS security. A technically excellent site is the foundation every other GP SEO investment is built on.
Explore Technical SEO →Medical directory listings, NHS and health publication PR, high-DA backlinks from medical associations and health media, and digital PR campaigns. AI systems recommend practices with high entity authority — backlinks and verified mentions build exactly that.
Explore Off-Page SEO →Your GBP is your single most powerful local asset for a GP practice. We optimise categories, opening hours, appointment links, patient Q&A, posts, and review responses — driving more calls, direction requests, and patient registrations from day one.
Explore GBP →We hold active certifications and partnerships with the world's leading technology and advertising platforms — giving your GP practice access to exclusive tools, beta features, and direct support channels unavailable to standard agencies.
Get a free GP SEO audit — we'll show you exactly where you're losing patient registrations on Google, Maps, ChatGPT, and Gemini, and give you a clear roadmap to fix it. No obligation.
A structured 4-step engagement — clear milestones, measurable KPIs, AI SEO built in from day one.
We analyse your practice's rankings, technical health, AI citation gaps, local search performance, and competitors — delivering a full report on your current visibility and missed patient registration opportunities.
A bespoke roadmap covering every service, location, and AI platform target — with clear KPIs, timelines, and expected new patient registration outcomes.
SEO engineers, medical content writers, technical specialists, and link builders executing weekly sprints with full transparency and regular updates dedicated to your practice growth.
Live dashboard tracking Google rankings, AI citations, Maps positions, and new patient growth — month-on-month compounding results for your practice.
From zero AI citations to fully booked patient lists — here's what our GP SEO and AI SEO work delivers.
A private GP clinic went from zero ChatGPT mentions to being the default cited recommendation for private GP appointments in its area within 3 months.
Read Case Study →A 3-location family doctor group nearly tripled online new patient registrations in 5 months through local SEO, GBP optimisation, and service page rebuilds.
Read Case Study →A primary care group now ranks on page one in Google Maps across 2 cities and is the top ChatGPT recommendation for "GP accepting new patients" in their region.
Read Case Study →Trusted by GPs, practice managers, and primary care group directors across 25+ countries.
A snapshot of the GP practices and primary care groups we've built, scaled, and delivered results for — across Google, Maps, and AI search.
Complete SEO rebuild — technical fixes, service pages, local SEO, and AI citation strategy delivering 90% organic traffic growth for a UK GP practice.
A multi-location family doctor group achieved 90% growth in new patient enquiries through local SEO, GBP optimisation, and structured review acquisition.
Engineered entity authority so an Australian GP clinic went from zero AI citations to 47 active citations across ChatGPT, Gemini, and Perplexity in under 4 months.
Most agencies don't understand primary care — and none offer a genuine AI SEO strategy. We do both.
| Feature | our team | Traditional Agency | DIY SEO |
|---|---|---|---|
| AI SEO & GEO | ✓ | ✗ | ✗ |
| Local SEO | ✓ | ✓ | ✗ |
| YMYL Content | ✓ | ✗ | ✗ |
| Technical SEO | ✓ | ✓ | ✗ |
| GP Schema Markup | ✓ | ✗ | ✗ |
| GBP Management | ✓ | ✓ | ✗ |
| Link Building | ✓ | ✓ | ✗ |
| Monthly Reporting | ✓ | ✓ | ✗ |
| Dedicated GP SEO Specialist | ✓ | ✗ | ✗ |
Book a free 30-minute strategy call. We'll review your practice's online presence, identify your AI SEO gaps, and walk you through a tailored growth plan — no commitment required.
Everything GP practice owners and managers ask us before starting an SEO engagement.
Most GP practices see significant ranking improvements within 3–6 months. AI citations typically appear within 60–90 days of a dedicated AI SEO campaign. Local SEO improvements such as improved Google Maps rankings are often visible within 30–45 days. SEO compounds over time, delivering increasingly strong patient registration growth month on month.
AI SEO for GP clinics means optimising your practice to be recommended by ChatGPT, Gemini, Perplexity, and Google AI Overviews when patients ask for GP recommendations. It involves entity building, structured data, citation engineering, and authority content — ensuring AI systems identify your practice as the most trusted primary care provider in your area.
Yes — multi-location GP SEO is a core specialism. We build individual location pages, manage separate GBPs for each branch, implement location-specific keyword strategies, and ensure no cannibalisation between locations. For GP groups with 2–15+ locations, we consistently deliver top-3 local rankings across all target areas simultaneously.
Google classifies medical content as Your Money Your Life (YMYL), requiring the highest E-E-A-T standards. Missing credentials, thin content, or lack of medical authority signals kills rankings for GP practices. All our GP content is structured to demonstrate clinical expertise, includes properly formatted doctor bios and credentials, and satisfies Google's quality rater guidelines — essential for long-term primary care rankings.
Yes — we provide full GBP management for GP practices including weekly posts, patient Q&A management, review response, category optimisation, opening hours management, appointment booking setup, and photo management. GBP is typically the highest-converting local asset for GP clinics and drives significant patient registration enquiries when properly managed.
Our GP SEO packages start from £800/$1,000/month depending on location count, competition level, and scope. Multi-location GP groups typically start from £1,500/$2,000/month. Every project begins with a free audit so you see exactly what we'd do and the expected ROI before committing. Contact us for a custom quote tailored to your practice.
From solo GPs to 20-location primary care groups — we've delivered measurable SEO and AI SEO growth for GP practices across 25+ countries.
Get a free GP SEO and AI SEO audit. We'll show you exactly where you're losing patient registrations — on Google, Maps, ChatGPT, and Gemini — and give you a clear roadmap to fix it.
A decade-plus track record of 5-star reviews, repeat retainers, and measurable outcomes across every major freelance and B2B platform.
Every platform we deploy on is backed by an official partnership or certification — so you get vetted expertise, not guesswork.
From classical search engines to the newest AI answer engines and map ecosystems — we've ranked brands on every surface buyers use to discover, evaluate, and decide.