B2B buyers research solutions on Google and ask ChatGPT for vendor recommendations — often months before they contact a supplier.
We ensure your company is the first answer at every stage of their decision journey.
B2B buying committees complete 67% of their decision-making journey through independent research before ever speaking to a vendor. They search Google for solutions, read whitepapers, evaluate case studies — and increasingly ask ChatGPT for recommendations. If your company isn't present throughout that journey, your competitors capture those deals.
B2B sales cycles often run 3–18 months. During that time, decision-makers and buying committees conduct multiple research sessions on Google — comparing vendors, reading thought leadership, and validating decisions. Without a full-funnel content strategy that addresses each stage, your company is absent from most of their journey and competitors who are present get the deal.
CEOs, CFOs, procurement managers, and IT directors use fundamentally different search language than general buyers. They search for ROI frameworks, risk mitigation strategies, vendor comparison guides, and industry-specific solution content. Generic SEO targeting the wrong intent levels misses the people who actually sign the contracts — and your pipeline suffers as a result.
Procurement teams and executives increasingly use ChatGPT and Gemini to shortlist B2B vendors before engaging anyone. "Best [category] solutions for enterprise" and "which [service] providers are most trusted" are common AI search queries. B2B companies not optimised for AI citations are invisible to a fast-growing segment of their highest-value buyer pool.
B2B companies often attract B2C or SME traffic with the wrong buyer intent — generating contact form submissions from prospects too small, too early-stage, or outside the target vertical. Without an account-based SEO strategy that filters by company size, industry, and decision-making authority, your sales team spends time qualifying out rather than closing.
We combine deep B2B buying psychology expertise with next-generation AI SEO (GEO — Generative Engine Optimisation) — so your company doesn't just rank on Google, it gets recommended by ChatGPT, Gemini, and Perplexity when buyers research solutions in your category.
Our B2B SEO strategy is built on four pillars: long sales cycle content architecture, decision-maker targeting, account-based SEO signals, and AI citation authority. Every content piece is mapped to a specific buyer persona, decision stage, and commercial intent level.
From on-page SEO and technical SEO to off-page authority and AI SEO (GEO) — one expert team dedicated to building your B2B pipeline.
A full-stack B2B SEO approach — from Google rankings and AI citations to decision-maker content strategy and account-based SEO signals that attract the buyers who actually close.
Get recommended by ChatGPT, Gemini, and Perplexity when buyers research B2B solutions in your category. Entity authority engineering positions your company as the AI's most trusted answer for your industry and solution type.
Explore AI SEO →Full-funnel B2B content architecture: awareness thought leadership, consideration comparison guides, and decision-stage ROI content — mapped to every buyer role and decision stage across your entire sales cycle.
Explore Content Strategy →SEO content engineered for C-suite, procurement, IT directors, and department heads — each persona mapped to specific search patterns, objections, and decision criteria. Attract the people who sign contracts, not just researchers.
Explore Decision-Maker SEO →Core Web Vitals, site architecture, schema markup for B2B professional services, and editorial link building from industry publications. The authority infrastructure that ensures Google and AI systems trust your domain.
Explore Technical SEO →SEO-optimised whitepapers, research reports, and detailed case studies that serve double duty — building domain authority with Google and providing the depth of content AI systems cite as authoritative sources.
Explore Content Hubs →Target specific industries, company sizes, and verticals with precision — creating ICP-aligned landing pages that attract exactly the type of B2B accounts your sales team wants to close. LinkedIn integration signals amplify relevance.
Explore Account-Based SEO →We hold active certifications and partnerships with the world's leading technology and advertising platforms — giving your B2B company access to exclusive tools, beta features, and direct support channels unavailable to standard agencies.
Get a free B2B SEO audit — we'll show you exactly where you're missing decision-makers on Google, ChatGPT, and Gemini, and give you a clear roadmap to fix it. No obligation.
A structured 6-step engagement — clear milestones, measurable KPIs, AI SEO built in from day one.
We analyse your B2B site's rankings, content performance, AI citation presence, backlink authority, and competitive landscape — delivering a comprehensive audit within 14 days.
We map every decision-maker role, buying committee stage, and industry vertical to their specific search patterns — building a keyword architecture that attracts the people who actually approve purchase decisions.
A bespoke long-cycle content roadmap covering awareness, consideration, and decision stages — with AI citation targets, account-based SEO signals, and clear expected lead generation outcomes.
B2B content specialists create whitepapers, case studies, comparison guides, ROI calculators, and industry vertical pages — all structured for Google rankings and AI citation eligibility simultaneously.
Industry publication features, trade association partnerships, thought leadership placements, and editorial backlinks from high-DA B2B media — building the credibility signals AI systems require to recommend you.
Live dashboard tracking keyword rankings, AI citations, qualified lead volume, pipeline value from organic, and decision-maker engagement metrics — with monthly strategy calls to review and plan next priorities.
From zero AI citations to decision-maker-filled sales pipelines — here's what our B2B SEO work delivers.
A B2B technology company restructured their entire content architecture with full-funnel B2B SEO strategy — targeting C-suite and procurement personas at every decision stage. Qualified pipeline leads grew 90% in 6 months with significantly improved lead-to-close rates.
Read Case Study →A professional B2B services company became the top ChatGPT recommendation for their category within 10 weeks of our AI SEO programme. AI-referred inquiries were converting at 3.1× the rate of standard organic traffic — higher intent, bigger budgets, shorter close cycles.
Read Case Study →A B2B SaaS company now ranks on page one for every primary C-suite and procurement manager search query in their category — attracting enterprise buyers with real decision-making authority and substantially larger contract values than before.
Read Case Study →Trusted by B2B CMOs, marketing directors, and demand generation teams across 25 countries.
A snapshot of the B2B companies we've scaled — across Google, ChatGPT, and AI search.
Complete B2B SEO overhaul — full-funnel content architecture, decision-maker targeting, whitepaper content hub, account-based SEO, and AI citation engineering delivering 90% qualified lead growth.
Ranked on Page 1 for all primary C-suite and procurement manager search queries — attracting enterprise buyers with real decision-making authority and contract values 4× previous average.
Engineered entity authority so an enterprise B2B company became the default ChatGPT recommendation for their solution category — driving procurement-ready inquiries converting at 3.1× standard organic rate.
Most agencies don't understand B2B buying cycles, decision-maker psychology, or long-cycle content strategy — and none offer genuine AI SEO. We do all of it.
Book a free 30-minute strategy call. We'll review your B2B company's online presence, identify your AI SEO gaps, and walk you through a tailored growth plan to fill your sales pipeline — no commitment required.
Everything B2B marketing leaders and business development teams ask us before starting an SEO engagement.
Most B2B companies see measurable ranking improvements within 60–90 days. Significant qualified lead growth typically materialises in 4–6 months, though B2B sales cycles mean revenue attribution often takes longer. AI citation results — appearing in ChatGPT and Gemini — can arrive within 8–12 weeks for specific category queries. B2B SEO compounds powerfully over time — every month of consistent effort builds on the last.
AI SEO (GEO — Generative Engine Optimisation) for B2B companies means engineering your content so that ChatGPT, Gemini, and Perplexity recommend your company when procurement teams and executives ask "what are the best [solution type] vendors?" or "which [category] companies are most trusted for enterprise?" With 40%+ of enterprise research now involving AI tools, B2B companies without AI SEO are invisible to a growing portion of their highest-value buyers.
Account-based SEO is the practice of creating highly targeted landing pages and content that appeal specifically to the types of companies you want to attract as clients — by industry vertical, company size, geographic market, or technology environment. Rather than generic service pages, you create pages that speak directly to a CFO at a Series B fintech company, or a procurement director at a 500+ person manufacturing firm. This precision dramatically improves lead quality and sales qualification rates.
We build a full-funnel content architecture that maps content type and keyword intent to each phase of the B2B buying journey. Awareness-stage content addresses the problem the buyer is trying to solve. Consideration-stage content compares solutions and builds trust. Decision-stage content provides ROI frameworks, case studies, and implementation guides. Each stage uses different keyword strategies — ensuring your brand is visible during every research session, regardless of where the buyer is in their cycle.
Decision-maker targeting requires identifying the specific search queries used by CEOs, CFOs, IT Directors, and procurement managers — which are fundamentally different from general researcher queries. These buyers search for ROI calculators, risk frameworks, vendor comparison guides, regulatory compliance content, and industry-specific solution analysis. We map each decision-maker role to their search pattern and create content that addresses their specific concerns, using language and framing that resonates with their professional context.
Whitepapers and case studies serve triple duty in B2B SEO: they rank for specific long-tail buyer queries, they build domain authority through inbound links and citation, and they provide the depth of expert content that AI systems like ChatGPT use to justify recommending a company. We structure and optimise every whitepaper and case study for maximum SEO value while preserving the business credibility and commercial content that makes them valuable to buyers.
LinkedIn and SEO are mutually reinforcing for B2B companies. Strong LinkedIn company and personal profiles send entity authority signals that influence Google's understanding of your organisation. LinkedIn articles that link back to your site build relevant authority. Decision-makers who discover you on LinkedIn then search for you on Google — and vice versa. We structure your SEO content to align with and amplify your LinkedIn positioning, creating a coherent digital authority presence across both platforms.
B2B SEO engagements are scoped based on your industry, target markets, competitive landscape, and ICP complexity — typically $1,500–$5,000/month for mid-market B2B companies; enterprise B2B companies with complex buyer committees start from $3,000/month. Every engagement begins with a free audit and strategy session so you see exactly what we'd do and the expected pipeline impact before committing.
We measure B2B SEO success primarily through pipeline metrics: qualified lead volume, lead quality score, pipeline value attributed to organic, and closed revenue from SEO-generated leads. Supporting metrics include keyword rankings for decision-maker queries, AI citation frequency, content consumption patterns by buyer persona, and time-on-site by target company segment. Our reporting always connects SEO activity to business outcomes — not just traffic or rankings in isolation.
Absolutely — and highly technical B2B niches often represent some of the best SEO opportunities. Search volume may be lower, but buyer intent and conversion rates are dramatically higher. The combination of precise technical content that demonstrates deep expertise, strong entity authority signals, and AI citation engineering makes niche B2B companies highly visible to the small number of highly qualified buyers who search for exactly what they offer. We have extensive experience with complex technical B2B products across technology, manufacturing, engineering, and professional services.
Given the long nature of B2B sales cycles, a 6-month minimum engagement is strongly recommended to see meaningful pipeline impact. The first 2–3 months focus on foundations, content creation, and technical optimisation. Months 3–6 see ranking improvements and initial qualified lead flow. The real ROI in B2B SEO compounds from month 6 onwards as authority builds and content attracts buyers across the full buying cycle. Our 97% client retention rate reflects how dramatically the value increases over time.
Yes — we have extensive experience with B2B companies in financial services, healthcare, legal, and other regulated sectors. We understand the content compliance requirements for regulated industries and create SEO content that is both commercially effective and appropriately compliant. Trust signals, credentialing, and authority building are especially important in regulated B2B sectors — areas where our approach delivers particular competitive advantage.
B2B SEO and ABM are highly complementary. ABM targets specific accounts proactively; SEO captures those same accounts when they research independently. When a target account from your ABM list searches for solutions, your SEO ensures they find you organically — reinforcing your outbound ABM touches and accelerating their decision-making. We work with B2B companies to align SEO content strategy with their ABM account lists and target industry verticals.
We manage international B2B SEO across 25 countries with expertise in hreflang implementation, regional content adaptation, local authority building, and market-specific buyer research. B2B buying behaviour and search patterns vary by geography — what works in the US enterprise market differs from UK, German, or APAC market dynamics. We tailor our strategy to each target market's decision-making culture and search habits.
The first step is a free B2B SEO and AI SEO audit of your website. We analyse your current rankings, identify decision-maker keyword gaps, check your AI citation status across ChatGPT and Gemini, and review your competitive landscape. Fill in the contact form above or book a free 30-minute call — we'll have a comprehensive audit ready within 14 days and walk you through a clear roadmap to fill your sales pipeline with qualified B2B leads.
B2B SEO differs fundamentally from B2C in several dimensions: longer decision cycles require content mapped to multiple research sessions over months; multiple stakeholders require content for each buyer role; keywords are often lower volume but much higher value; content depth and credibility matter far more; and AI citations are especially influential given how much B2B procurement teams rely on AI for vendor shortlisting. B2C SEO principles around volume and mass appeal don't translate to B2B — it requires a specialist approach, which is exactly what we deliver.
Absolutely. SEO content doubles as exceptional sales enablement material. Case studies, comparison guides, ROI calculators, and whitepaper content created for SEO rankings can be shared directly by your sales team during active deals — providing prospects with exactly the information they need to build internal business cases. We work with B2B marketing and sales teams together to ensure SEO content serves both organic acquisition and active sales cycle acceleration simultaneously.
We provide a live dashboard tracking keyword rankings by decision-maker persona and buyer journey stage, organic traffic trends, AI citation monitoring across ChatGPT, Gemini, and Perplexity, lead attribution from organic, and pipeline value from SEO-generated opportunities. Monthly strategy calls review all performance data, discuss what's working, identify new opportunities, and plan the next phase of activity. You have complete visibility into everything at all times.
Yes — professional services (management consulting, accounting, law, recruitment, and other service businesses) are a significant part of our B2B client base. Professional services SEO requires building practitioner authority, managing multiple service-line keyword clusters, creating thought leadership content that establishes expertise credibility, and generating AI citations that position your firm as the trusted go-to for your service disciplines. We have specific expertise in professional services B2B SEO.
From growth-stage startups to enterprise-scale B2B companies — we've delivered measurable SEO and AI SEO pipeline growth for businesses across 25 countries.
Get a free B2B SEO and AI SEO audit. We'll show you exactly where you're missing qualified leads — on Google, ChatGPT, and Gemini — and give you a clear roadmap to fill your sales pipeline.
A decade-plus track record of 5-star reviews, repeat retainers, and measurable outcomes across every major freelance and B2B platform.
Every platform we deploy on is backed by an official partnership or certification — so you get vetted expertise, not guesswork.
From classical search engines to the newest AI answer engines and map ecosystems — we've ranked brands on every surface buyers use to discover, evaluate, and decide.