Prospects search "personal injury lawyer near me" or "divorce attorney [city]" — and call the firm they see first.
We make sure that firm is yours.
More than 85% of people looking for an attorney start with a local Google search — "personal injury lawyer near me," "divorce attorney [city]," "DUI lawyer open now." If your firm isn't in the Google Maps 3-Pack and on page 1 of local results, prospective clients never see you — they simply call the firm that does.
The Maps Local Pack captures the lion's share of "lawyer near me" clicks. If your firm isn't in the top 3 map results, you're effectively invisible — even with a polished website. Every missed placement is a case that walked to a competing firm down the road.
Prospects search very specific queries — "workers compensation lawyer [city]," "estate planning attorney [suburb]." Without dedicated practice-area landing pages and location-specific city pages, your firm never shows up for these high-intent searches. You're stuck with a one-page "we do everything" homepage that ranks for nothing.
Google trusts law firms that appear consistently across legal directories — Avvo, Justia, FindLaw, Martindale, Super Lawyers, Lawyers.com. If your Name, Address, and Phone (NAP) are inconsistent across citations, Google downgrades your local trust score and your Maps rankings suffer accordingly.
Prospects comparing lawyers read reviews before they call. A firm with 12 reviews loses to the firm with 180 — even if your cases are stronger. Without a systematic review generation and response strategy, your Google Business Profile looks like a ghost town, and your Maps ranking stalls.
We combine deep local SEO expertise with practice-specific legal marketing — so your firm owns the Google Maps 3-Pack, dominates "near me" legal searches, and stays compliant with bar association advertising rules along the way.
Our local SEO strategy for lawyers rests on four pillars: Google Business Profile optimisation, practice-area & city landing pages, legal citation & directory building, and review generation with LocalBusiness & Attorney schema. Every pillar pushes your firm higher in local rankings and into more "near me" searches.
From GBP optimisation and local citations to practice-area pages and technical SEO — every discipline working as one team focused on your caseload growth.
A full-stack local SEO engagement — every discipline tuned for lawyers: from GBP optimisation and legal directory citations to practice-area pages and review generation.
Your GBP is the single most powerful local asset for a law firm. We optimise legal categories, practice-area services, photos, Q&A, posts, attorney bios, and review responses — driving more calls, direction requests, and consultation bookings.
Explore GBP →Dominate "attorney near me" and "[practice area] lawyer [city]" searches in the Maps 3-Pack. Proximity optimisation, geo-grid tracking, GBP signals, and consistent NAP — the exact mix Google rewards with top-3 local placements.
Explore Maps SEO →Dedicated pages for every practice area (personal injury, family, criminal, estate) and every city you serve — optimised for "[practice area] lawyer [city]" and "[practice area] attorney near me" long-tail queries that convert into consultations.
Explore On-Page SEO →Consistent listings across Avvo, Justia, FindLaw, Martindale-Hubbell, Super Lawyers, Lawyers.com, Nolo, Best Lawyers, and 60+ local and legal directories — the trust signals Google uses to rank your firm in the Maps Pack.
Explore Citations →Structured review-acquisition workflows via SMS and email, automated review-response templates (bar-compliant), and Review schema so star ratings show inside Google SERPs. More reviews = higher Maps ranking + higher click-through.
Explore Reviews →Core Web Vitals, mobile-first rendering, LocalBusiness + Attorney + Review schema, click-to-call optimisation, and fast local landing pages — because 78% of "lawyer near me" searches happen on a phone and convert within minutes.
Explore Technical SEO →Get a free local SEO audit — we'll show you exactly where your firm is losing cases in Maps and "near me" searches, and give you a clear roadmap to fix it. No obligation.
A structured 4-step engagement — clear milestones, measurable KPIs, local SEO built in from day one.
We audit your GBP, Maps presence, citation consistency, reviews, practice-area pages, and local competitors — delivering a full report within 14 days.
A bespoke plan covering every practice area and city you serve — with clear local ranking KPIs, timelines, and expected new-case outcomes.
Local SEO specialists, legal content writers, citation builders, and review strategists executing weekly sprints with full transparency.
Live dashboard tracking Maps rank positions, geo-grid heat maps, review growth, and new consultation enquiries — month-on-month compounding results.
From invisible on Maps to the default 3-Pack result for "lawyer near me" — here's what our local SEO work delivers.
A personal injury firm went from ranking on page 3 of Maps to a top-3 3-Pack position for "personal injury lawyer near me" across 6 suburbs — GBP calls more than tripled.
Read Case Study →A 3-office firm nearly tripled consultation requests in 6 months through per-location GBP optimisation, city pages, and citation normalisation across legal directories.
Read Case Study →A solo family attorney now ranks in the Maps 3-Pack for 22 priority queries across divorce, custody, and mediation — a 4× increase in organic local traffic.
Read Case Study →Trusted by solo attorneys, partners, and firm administrators across 15+ countries.
Most agencies don't understand legal marketing — and most don't truly understand local SEO. We specialise in both.
Book a free 30-minute strategy call. We'll review your firm's local presence, identify your Maps-Pack gaps, and walk you through a tailored growth plan — no commitment required.
Everything law firm owners and administrators ask us before starting a local SEO engagement.
Most firms see measurable Google Maps ranking improvements in 60–90 days. Maps 3-Pack placements for priority practice-area keywords typically land within 3–5 months. Local SEO compounds — rankings, reviews, and citation authority keep strengthening month-on-month well beyond the first year.
The 3-Pack is the block of 3 map listings Google shows above organic results for local searches like "lawyer near me" or "divorce attorney [city]." It captures more than 40% of local clicks and is the single highest-converting local real estate on the internet for lawyers. If your firm is outside the 3-Pack, you're effectively invisible on mobile.
Yes. Legal-vertical citations are a foundational part of every engagement. We build and normalise listings on Avvo, Justia, FindLaw, Martindale-Hubbell, Super Lawyers, Lawyers.com, Best Lawyers, Nolo, and 60+ legal and local directories — with consistent NAP, bio, and practice-area data.
Absolutely. Multi-office local SEO is a core specialism. We build per-location GBPs, per-office city pages, location-specific citations, and avoid internal cannibalisation across offices. For firms with 2–20+ locations we consistently deliver top-3 Maps rankings across every market served.
Review quantity, velocity, recency, and rating are all strong signals in Google's local algorithm. Firms with a consistent stream of recent 4.5+ reviews rank significantly higher than firms with older or fewer reviews. We implement structured review-acquisition workflows and bar-compliant response templates to drive this continuously.
Engagements are scoped by firm size, practice areas, number of offices, and competitive landscape — typically $900–$4,500/month for solo and small firms; multi-office firms start from $2,200/month. Every project begins with a free audit and strategy session so you see exactly what we'd do and the expected ROI before committing.
From solo attorneys to multi-office firms — we've delivered measurable local SEO growth for legal practices across 15+ countries.
Get a free local SEO audit. We'll show you exactly where your firm is losing cases — in Maps, "near me" searches, and on legal directories — and give you a clear roadmap to fix it.
A decade-plus track record of 5-star reviews, repeat retainers, and measurable outcomes across every major freelance and B2B platform.
Every platform we deploy on is backed by an official partnership or certification — so you get vetted expertise, not guesswork.
From classical search engines to the newest AI answer engines and map ecosystems — we've ranked brands on every surface buyers use to discover, evaluate, and decide.